March 12, 2013

FOX Sports Media Group and ECAC Lacrosse Announce Multi-Year TV Deal

Partnership Kicks Off with ECAC Lacrosse Semifinals & Finals in May

Los Angeles, CA – FOX Sports Media Group (FSMG) today announced a new multi-year television agreement with ECAC Lacrosse.  The NCAA Division I conference includes Air Force, Bellarmine, Denver, Fairfield, Hobart, Loyola University Maryland, Ohio State and Michigan.

This season, FOX Sports Networks (FSN) will televise the ECAC Lacrosse semifinals on Thursday, May 2 (5:00 PM ET and 8:00 PM ET) and finals on Saturday, May 4 (4:00 PM ET) live from Hobart College.  The games will also be available on FUEL TV and FOX College Sports.

Beginning with the 2014 season, the ECAC Lacrosse tournament will air on FOX Sports 1, FSMG’s new national sports network set to launch in August.  FSMG will also have the opportunity to televise a new ‘Game of the Week’ series.

This agreement demonstrates ECAC Lacrosse’s commitment to growing their national brand and building upon the 2012 NCAA Tournament success, which featured Loyola University Maryland winning the National Championship.

“The ECAC is thrilled to have the ability through the FOX Sports Media Group to showcase the talents of the student-athletes of our lacrosse league on national television," said ECAC Assistant Commissioner Ben Layton. "The FOX Sports partnership will create a positive atmosphere for our league championship and allow the country to see how competitive our league continues to be."

“FOX Sports is elated to welcome ECAC Lacrosse and its highly successful member schools into our portfolio of college programming,” said Gary Ehrlich, Executive Vice President, FOX Sports Networks.  “We place tremendous value on college sports and this multi-year partnership features many opportunities to expose more people to ECAC Lacrosse and this exciting sport.”

Pattison Sports Group, ECAC Lacrosse’s sports marketing agency, was an advisor on the deal.

“We are thrilled to help ECAC Lacrosse build on their momentum with the signing of this FOX Sports Media Group partnership. The ECAC values FOX Sports’ vision and investment into the game of lacrosse at the collegiate level over the next few years,” said Jeff Long, President of Pattison Sports Group. “Additionally, FOX Sports’ investment and commitment provides the Conference with a great platform and value proposition for Division I programs interested in joining the ECAC.”

FOX Sports' agreement with ECAC Lacrosse bolsters what was already the most comprehensive portfolio of college product in the country, with more than 2,000 marquee events showcased through national and regional platforms, including FOX Sports, FSN, the Big Ten Network, FOX College Sports and FOXSports.com. In addition to ECAC Lacrosse, FOX Sports' impressive roster of collegiate partners includes the Big 12, Big Ten, Pac-12, SEC, ACC and Conference USA.

About FOX Sports Media Group

FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FSMG includes FOX Sports, the sports television arm of the FOX Broadcasting Company; FOX Sports 1; Fox’s 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports.  In addition, FSMG also encompasses FOX Sports Digital, which includes FOXSports.com on MSN, FOX Sports GO, Whatifsports.com, FOXSportsNext.com and Yardbarker.com.  Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.

About ECAC Lacrosse

The ECAC lacrosse league is an NCAA Division I Conference comprised of Air Force, Bellarmine, Denver, Fairfield, Hobart, Loyola University Maryland, Ohio State and Michigan. The league begins its 15th season of competition in 2013.

About Pattison Sports Group

Pattison Sports Group is Philadelphia’s premier sports marketing firm specializing in Corporate Consulting, Property Representation and Event Management.  For more information please visit www.PattisonSportsGroup.com.